Governance, Cap Table & Strategic Options

Ownership structure, shareholder bridge participation, governance concerns raised by investors, downsize contingency, and M&A / exit optionality.

~1.7 MNOK
Cash (March 2026 projected) [Liquidity model]
$2M
Bridge Round Target [TC Slack DM]
24 MNOK
Secured Soft Funding (NFR + SkatteFUNN) [TC + IPN]
5.2 MNOK
Outstanding Convertible (30% discount) [TC + Thor Egil]

Ownership Structure

ShareholderOwnershipTypeBridge ParticipationNotes
Jenssen & Co 37.6% Family office IN “Har sagt de ikke vil utvannes” — will participate. Largest shareholder participating = insider confidence signal.
Blue River Invest 18.5% Family office OUT (on convertible only) Will not join new equity round. In on the 5.2 MNOK convertible.
Berme LLC (Murat Berme, Bertec CEO) 7.25% Strategic (hardware supplier) Unknown No board seat. 7-day Aksjeloven request right. Governance complexity (supplier + shareholder + emerging competitor).
Other shareholders Various Various Small amounts only (likely) TC: “Vi tror ikke noen av de andre aksjonærene blir med.”

[source: shareholder-participation-matrix.md; TC Slack DM, 2026-03-20]

Conditional Follow-On Capital

Two Norwegian institutional investors have reversed their 2025 declines and will likely invest once a US sportstech lead is secured:

InvestorExpected AmountCondition
MP Pensjon 5–10 MNOK (likely 5) US sportstech investor secured
CoFounder 5–10 MNOK (likely 5) Same conditional structure as MP Pensjon

Combined conditional follow-on: ~10 MNOK (~$1M USD). A US lead writing $500K–$1M triggers another $1M from Nordic institutional investors plus Jenssen & Co participation. The round fills itself once the lead is set.

[source: shareholder-participation-matrix.md; TC Slack DM, 2026-03-20]

Existing Convertible Loan

Total outstanding: 5.2 MNOK at 30% discount (per TC + Thor Egil Five, confirmed March 20, 2026). Both Jenssen & Co and Blue River are participants. Earlier KB documents cited 4.7 MNOK; the 5.2 MNOK figure from TC/Thor Egil is authoritative and likely includes accrued interest.

[source: shareholder-participation-matrix.md; canonical-facts.yaml, 2026-03-20]

Governance as a Deal-Killer: Investor Feedback Synthesis

Four independent sources have identified cap table structure and governance as the primary obstacle to fundraising. The product consistently receives positive feedback; deal-killing issues are structural.

SourceProduct / TechCap TableManagement UpsideExit Alignment
Match Ventures (Oct 2025) Positive Deal-killer No agreed strategy
Cyrus / Match follow-up “Product/market fit good” Main problem Upside not enormous FOs “too tolerant”
Spencer Dennis (Dec 2025) Positive Flagged as risk CEO upside too small Indirect concern
PGA / Elysian Park Ventures (Mar 2026) Positive Sportsbox AI conflict
“Produktet selger seg selv. Det som stopper investorer er strukturelle og governance-relaterte spørsmål.” (The product sells itself. What stops investors is structural and governance-related questions.) — TC, synthesizing investor feedback, 2026-03-20

Specific Concerns Raised

Match Ventures: Timeline Mismatch + “Høvding Effect”

Match operates on ~5yr investment-to-exit. They perceived existing investors as more long-term with deeper pockets, making it difficult to enter as a minority investor. Reference to “Høvding”: a prior investment where a local family office owned too much and showed too much tolerance — they saw the same dynamic at Initial Force.

Their constructive proposal: build a new structure with a new fund taking a large position; bring in investors with minimum €1M who can “do the job”; existing family offices sell parts of their positions. (This describes the eventual Series A structure, not the bridge.)

[source: investor-feedback-cap-table.md; Cap Table PDF, p.1–2, 2026-03-20]

Spencer Dennis: Three Structural Fixes Needed

  1. Insufficient employee option pool for current and future hires
  2. CEO and key personnel have too little upside to satisfy sophisticated investors — especially American ones
  3. Cap table complexity can block investor due diligence mid-process

Proposed: Establish formal option pool (10–15% of fully diluted equity); ensure CEO/leadership have visible and meaningful ownership.

[source: investor-feedback-cap-table.md; Cap Table PDF, p.2, 2026-03-20]

Recommended Actions

  1. Establish formal option pool (10–15% of fully diluted equity) earmarked for key employees and future leadership
  2. Develop clear exit narrative with timeline (5–7 years), target value, and potential scenarios (strategic acquisition by VALD/Catapult/Sony, M&A, secondary)
  3. Add cap table / ownership slide to pitch deck: simplified current ownership, planned option pool, CEO/management upside
  4. Add exit strategy slide: target value, timeline, Scandinavian sportstech success story comparables
  5. Conversation with majority shareholders about investor expectations — Spencer has offered to participate

[source: investor-feedback-cap-table.md, 2026-03-20]

Contingency Plan: Downsize to Profitability

Status: Prepared contingency — NOT activated. Classification: Board + CEO + CTO only. Last reviewed: 2026-03-22.

Core insight: SC does not have a revenue problem. It has a cost problem.

YearRevenue (MNOK)OpEx (MNOK)EBITDA (MNOK)
202130.216.8+2.2
202442.635.2−6.6
2025E~55~38~0

Revenue grew 82% from 2021–2025. OpEx grew 110%. All growth was consumed by hiring ahead of revenue. At 15–17 people and current revenue, EBITDA would be +10–12 MNOK.

Scenario Analysis

ScenarioHeadcountEBITDAIPN GrantInvestability
Nuclear 10 +12 MNOK LOST (16 MNOK forfeited) Destroyed
Minimal Viable 15–16 +10–12 MNOK Preserved (reduced scope) Improved for M&A
Lean Growth (recommended) 17–21 +6–10 MNOK Fully preserved Best for VC and M&A

Recommendation: Start with Lean Growth (cut 7–10 non-essential roles). If bridge still fails after 60 days, step down to Minimal Viable. Never go Nuclear — the IPN grant (16 MNOK) is worth more than the people servicing it.

Lean Growth Scenario (Recommended): Financial Model at 15–17 People

LineMonthly (MNOK)Annual (MNOK)
Sales Revenue3.8346.0
Grant Income0.364.3
Total Revenue4.1950.3
COGS(1.92)(23.1)
Gross Profit2.2727.2
OpEx(1.27)(15.3)
EBITDA1.0011.9

Break-even from Month 1. Year-end cash: ~11.9 MNOK (after ~3.5 MNOK severance: ~8.4 MNOK).

Trigger Points (Cash-Based)

Cash BalanceStatusAction
> 2.0 MNOKGreenContinue bridge strategy
1.5–2.0 MNOKYellowBoard approves restructuring. Sofie prepares documents.
1.0–1.5 MNOK, no US leadOrangeACTIVATE. Execute Week 1 plan.
< 1.0 MNOKRedEmergency. All permittering to 100%. Shareholder capital call.
< 500KCriticalAksjeloven section 3-4/3-5 handleplikt (duty to act).

Date-Based Triggers

DateCheckGo/No-Go
April 1Stripe Capital ($250K) statusIf not cleared: activate Yellow
April 15March revenue actualsIf >20% below budget for 3rd consecutive month: activate Orange
May 1Bridge progressIf no US lead has had a first meeting: activate Orange
May 15Hard triggerIf no bridge capital secured AND cash <1.5 MNOK: ACTIVATE regardless
June 1Last orderly dateAfter this, notice periods become cash drains. Emergency mode.

The VALD Precedent: Narrative Shift

VALD Performance grew from a small profitable base to attract FTV Capital ($6.2B growth equity fund, Sep 2024). FTV invested BECAUSE VALD was profitable with real traction (8,000+ organizations), not because VALD was burning cash.

A downsized SC at ~15–17 people, ~50 MNOK revenue, EBITDA-positive, with 22 MLB teams and 24 MNOK in grants is a stronger investment/acquisition target than a 25-person company asking for emergency bridge capital.

The narrative shift: From “fund our survival” → “buy or back a de-risked platform with MLB traction, grant-backed R&D, and proprietary measurement.”

What This Plan Sacrifices

[source: contingency-plan-downsize.md; downsize-to-profitability-model.md, 2026-03-22]

M&A & Exit Optionality

Tim Briand / Revelyst: Three Interwoven Dynamics

Tim Briand (VP Sales, Foresight Sports / Revelyst) has expressed interest in joining SC. This creates three relationships that must be managed carefully simultaneously:

  1. Tim as CSO hire candidate: 15+ years golf tech. Built True Spec Golf to 43 locations globally with 80+ employees. Responsible for ~50% of Foresight revenue. Use-of-funds budget includes $100K for SDK/Partnership Legal covering recruitment. Interview assessment: “unusually strong combination of technical domain knowledge, deep golf network, documented commercial delivery.”
  2. Tim as Foresight SDK negotiator: He is the negotiation channel for the 2026 SDK renewal. Hiring him before agreement is signed could antagonize Foresight and poison both processes.
  3. Revelyst as potential exit partner: ABG Sundal Collier sees Revelyst/SVP ($1.125B EV) as a potential strategic acquirer. ABG M&A approach paused until SDK agreement is secured. Any action that damages the Revelyst relationship closes off an exit channel.

TC’s sequencing: Separate the three workstreams internally. Have a direct conversation with Foresight leadership before any employment agreement. Ask ABG whether Revelyst is still a relevant exit candidate before proceeding.

[source: tim-briand-revelyst-analysis.md; TC Slack DM, 2026-03-20]

Strategic Acquirer Landscape

Potential AcquirerStrategic FitPrecedent / Comparables
Revelyst / SVP Foresight-SC integration story; golf tech roll-up Revelyst EV $1.125B; Foresight acquired $474M (2021)
VALD / FTV Capital Force plate + data platform; complementary markets (golf vs. team sports) VALD revenue ~$52M; FTV growth equity
Catapult Sports Sports performance platform; bought Perch (force) and IMPECT IMPECT at ~11x ACV; Perch $18M
Sony / Hawk-Eye Biomechanics in sport; acquired KinaTrax for MLB footprint KinaTrax acquisition based on MLB deployment — SC has larger MLB base

ABG has prepared to approach non-Foresight acquirers (VALD/FTV, Catapult, Sony) as soon as SDK agreements are in place. ABG specifically recommended Change of Control clauses in all SDK agreements for M&A optionality.

Immediate Actions to Preserve Optionality (Regardless of Bridge Outcome)

  1. Unblock Stripe Capital ($250K). Resolve Shakera’s application. Every day of delay is unacceptable.
  2. Advance SkatteFUNN bank loan. Auditor confirmation of R&D hours; approach DnB.
  3. Prepare Jenssen mini-bridge term sheet. 3–5 MNOK convertible on existing terms. Paperwork-ready.
  4. Sign Foresight SDK agreement. Unblocks M&A optionality and removes due diligence concern.
  5. Have ABG prepare 2-page confidential teaser for non-Foresight acquirers.
  6. Board conversation about trigger points. Get explicit agreement on go/no-go dates BEFORE the crisis forces the decision.

[source: contingency-plan-downsize.md; tim-briand-revelyst-analysis.md, 2026-03]

Grant Dependency — The “Grant Trap”

Circular dependency: grants require people → people require cash → cash requires grants. The “24 MNOK secured soft funding” claim is conditional on maintaining staff and project progression.

Espen Ihlen’s warning: “If people are laid off and we don’t have personnel to cover self-contribution, then ‘24 MNOK secured soft funding’ does NOT apply.”

  • IPN grant (16 MNOK from NFR): Disbursed retrospectively against reported costs. Milestone M6: 5.27 MNOK external investor capital by Month 12 (Dec 2026). Minimum 4–5 dedicated R&D FTEs required.
  • SkatteFUNN (8 MNOK): Tax deduction (19%) on eligible R&D costs. Scales with headcount. No minimum headcount, but fewer R&D staff = smaller credit.
  • NFR is flexible — BUT: File endringsmelding (change notification) BEFORE missing milestones. Proactive = flexible. Reactive = clawback risk.

[source: contingency-plan-downsize.md; ipn-grant-clarification.md, 2026-03]